Commercial Portfolio
Art Direction | Strategy | Design | Photography

Grand Steet Dental

Creative Direction, Design, Photography for the coolest dental office in the world.

Art Direction | Strategy | Design | Photography

Art Direction | Strategy | Design | Photography

Working closely with Dr. Jennifer Plotnick, we set out to completely redesign the dental experience. From the website to interior design we looked at every patient touchpoint and found ways to consistently communicate the brand image in every interaction.

Press

Press

“Grand Street Dental is “unlike anything I’ve seen before” and Dr. Plotnick is “in a class by herself… there is no practice like hers anywhere.”

-Forbes

“The future of dental practices”

-Quip

BRANDING

BRANDING

Patients loved Grand Street Dental’s original branding. However since it consisted of photographs it was not very flexible. As soon as the office was established, I created a new identity that had similar energy as the original, but could be used in more applications.

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Website

Website

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Photography

Photography

We used photography to give patients a window into the practice. Showcasing the office design and personalities we stayed away from traditional dental photos and allowed us to not use any stock images on the website.

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GSD_AboutUs_Header.jpg
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GSD_Office.jpg
GSD_Services_ScalingRoot.jpg
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 Every patient interaction was considered. To create an atmosphere that reflected the personality of the staff and signals that this isn’t an ordinary medical office, I curated playlists of eclectic mixes of music that patients can also access on Grand Street Dental’s  Spotify  and Apple Music profile.

Every patient interaction was considered. To create an atmosphere that reflected the personality of the staff and signals that this isn’t an ordinary medical office, I curated playlists of eclectic mixes of music that patients can also access on Grand Street Dental’s Spotify and Apple Music profile.

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